Recommend the brand itself needs to be improved for the Coach Outlet of the restructuring, China Commercial Real Estate Association executive vice chairman and secretary general Mr Wong said: "Some people think that Coach Outlets smashed by his own brand, it is not so." He said, Coach brand the reason why the growing decline, the reason is it gives the impression that the lack of vitality. This brand power not because of the introduction of several new products, for a creative director will be able to change. In addition. In contrast, Michael
Kors other brands breakthrough in the design, gave young people the luxury of feeling lighter, and grasp the changes in trends in the global luxury light wind brings. Coach To change the status quo, it is necessary to meet the current spending habits, population structure, as well as industry trends, while grasping the future trend of consumer demand, but the path of transition is not easy.